Cash & Profitability
Why is cash tight when we’re profitable?
Simplify30 August 20263 min read
In short
Profit counts revenue when it is earned. Cash counts it when it arrives. Between the two sit receivables, inventory, statutory dues and loan principal, and every one of them can be large enough to make a profitable month unpayable.
It is entirely possible to close a profitable month and still not have enough in the bank to run payroll. This confuses a lot of founders, and it should not. The two numbers are measuring different things and were never designed to agree.
Profit is an accounting figure. It counts revenue when it is earned and costs when they are incurred, regardless of when money moves. Cash is what is in the account right now. An invoice you raised last month counts as revenue today; if the client pays in sixty days it does nothing for this month's balance.
The five gaps between profit and cash
Receivables
The largest gap in most businesses, and the one that grows with you. Every rupee of revenue you have earned but not collected is profit you are reporting and cash you are lending to your customer, interest free.
Inventory and prepaid costs
Stock uses cash the day you buy it and only reaches the P&L the day you sell it. Annual software licences, deposits and advance rent behave the same way: the cash goes now, the cost is spread.
Statutory dues
This is the one that catches Indian founders most often, because it is invisible in a P&L. GST collected on your invoices is not your money. Nor is TDS you have deducted from vendor payments, nor employee provident fund. All three sit in your bank balance looking exactly like working capital until the day they leave.
The mirror image also applies. Customers deducting TDS on your invoices pay you less than you billed, and you recover the difference against your own tax liability much later.
Loan principal
Interest is an expense and appears on the P&L. Principal repayment is not an expense at all. It leaves the bank every month and never shows up in profit, which is why a profitable, levered business can be persistently short of cash.
Capital expenditure
Equipment, fit-out and deposits hit cash in full, then reach the P&L slowly as depreciation over several years.
A worked example
Illustrative figures. A business bills ₹30 lakh in a month with costs of ₹24 lakh, so it reports ₹6 lakh of profit.
- ₹18 lakh of the ₹30 lakh is still uncollected at month end.
- GST on the full ₹30 lakh falls due on the 20th of the next month.
- A term loan takes ₹2 lakh of principal, which appears nowhere in the ₹6 lakh.
- A year of software was prepaid in the same month.
The month is genuinely profitable and the bank balance still went backwards. Nothing has gone wrong. The two statements are answering different questions and only one of them has to be funded on the 1st.
What to track instead
The fix is a habit rather than a system.
- 01Keep a rolling thirteen-week cash forecast alongside the P&L. Thirteen weeks is long enough to see a problem coming and short enough that you can still do something about it.
- 02Forecast collections, not invoices. Use how your customers actually pay rather than the terms printed on the invoice.
- 03Hold statutory dues in a separate line, and ideally a separate account, so they are never counted twice.
- 04Review receivables ageing weekly with a named owner. Late payment is usually a process failure rather than a refusal.
- 05Track cash conversion as a monthly percentage: how much of what you invoiced actually arrived.
Profit tells you whether the business model works. Cash tells you whether you will still be here to find out. You need both, and under pressure the one to look at is cash.
About Simplify
Simplify is a finance clarity and investment readiness practice working with founders across India, built on six years inside startups. We write about the questions founders bring before a decision, not after it.
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