Do you really know what your growth is costing you?
Simplify is finance clarity for founder-led businesses: cash, margins, planning and getting ready to raise.
6+ years$3M ARR150+Operating experience, not client results
Finance should make decisions easier.
Simplify is built on six years inside startups, not advising them from outside. Four of those years were inside one healthcare business, from its early stage through to the founding team.
That experience includes a startup that did not work. It was tested on what customers would pay and what it cost to serve them, and stopped when those two numbers refused to meet. It is a useful thing to have been through.
Inside a business, the questions are always the same. What a hire really costs. Whether a price covers what it takes to deliver. How long the cash lasts. Which number an investor will push on first. That is the work we do with founders now.
- 6+ years
- Inside startups
- $3M ARR
- Revenue business, seen from the inside
- 150+
- People, across cross-functional work and KPI frameworks
- 4 startups
- Worked inside, including one that didn't work
Operating experience from inside startups, not client results.
Industries worked in
- Healthcare
- Fintech
- Technology
- FMCG
Experience gained inside businesses at different stages of growth, not a list of clients.
Four services, in the order you need them.
What happens after you get in touch.
Tell us what’s happening
Look underneath it
Identify what matters
Decide the next step
The things founders ask before getting in touch.
What’s happening in your business right now?
You don’t need to know which service you need. Start with the situation. We’ll help figure out the right next step.
Start with what’s happening →